Yummy!

Long before Paul Newman appeared on bottles and jars of “Newman’s Own” salad dressings and spaghetti sauce, Dilip Kumar’s image was decorating jars of “Table Tasties” chili pickles. Hot indeed!

I would dearly love to taste Amrose Syrup! Mmmmmm…(but why isn’t Dilip’s picture on this ad and who is that girl?)

He didn’t sell tea-sets, but I still love this ad too: I know I can always use some extra charm! Plus it uses one of my favorite things: the classic Indian “qualifier”—it’s the largest pottery unit (under Indian management)…

Posted on July 7, 2009 at 4:04 pm in Hindi film history, Hindi movies, Vintage Bollywood images | RSS feed You can skip to the end and leave a reply.

Tags: Amrose Syrup, Dilip Kumar, Filmindia magazine, Naina, Table Tasties, vintage ads India

16 Comments to “Yummy!”

Amrita
July 7, 2009 at 4:11 pm

So that’s where all the taste of my tongue went!

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raja
July 7, 2009 at 4:55 pm

I love the line “this is not a cheap product manufactured for commercial profits”. :-)

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bollyviewer
July 7, 2009 at 5:00 pm

A pickled Dilip Kumar in a bottle! I dont think I could’ve had it, though.

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memsaab
July 7, 2009 at 5:04 pm

I love all of the lines, but that “cheap product” one made me keel over. Made under modern scientific and hygienic conditions, unlike everything else you eat!

I also like “Remit Money in Advance” ;-P

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Beth
July 7, 2009 at 7:13 pm

There is much to love here; at the moment, my favorite bit might be that “filmstar” is just one word! FILMSTAR! Henceforth I shall be known as blogstar, thanks very much :)

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- memsaab
  July 7, 2009 at 8:56 pm
  
  You completely ARE.
  
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Ava
July 7, 2009 at 9:50 pm

I wonder if these ads had his sanction. But they are really wonderful.

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squarecutatul
July 7, 2009 at 10:29 pm

Yes, those were the days when endorsements were not known, so Dilip Kumar’s photo on the pickle jar could well be without his approval. and those days a filmstar considered it an honour, not an infringement of his commercial interests.

I recall that Lux soap would not pay any money to film actresses. rather film actresses were keep to act in Lux soap ads. If an actress was approached to figure in Lux soap ad, then it was Lux soap management’s way of telling her that she had arrived as a filstar. And that meant a lot to the actress concerned. In other words, it was sellers market those days.

Yes, those were the days .

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- memsaab
  July 8, 2009 at 8:36 am
  
  That’s so interesting! I wonder if it worked that way in Hollywood as well?
  
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dustedoff
July 8, 2009 at 12:51 am

Next time I meet my parents, I must find out if they sampled these not-cheap pickles. And the syrup! ;-)

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bluelotus
July 8, 2009 at 6:33 am

And who is Filmstar Naina in the Bengal Potteries ad….. never heard of her… any movies we know she has done?

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memsaab
July 8, 2009 at 8:38 am

A quick search of imdb shows up two Nainas, the second one did only one film but she is probably this one:

http://www.imdb.com/name/nm0619736/

She was apparently in Gumnaam! Maybe as Mehmood’s sister?

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theBollywoodFan
July 11, 2009 at 7:31 pm

Are the Dilip Kumar Table Tasties for real? How cool! Any clue on what year this was available? It’s interesting that the word used is ‘hot’ and and not ‘spicy’ (as is ‘pasteurized’ without a second ‘s’, but flavour with ‘u’!). The delight of the Moghul Emperors indeed! =) As always, thanks for sharing, Memsaab.

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- memsaab
  July 12, 2009 at 9:12 am
  
  The ads were published in one of my Filmindia magazines…either 1955 or 1957 :) Maybe your parents would remember them? Or grandparents? :-) You are welcome of course!
  
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bluelotus
July 14, 2009 at 2:54 am

Thanks memsaab for info on Naina.

Here is a link to a site that has put together a list of 126 supporting actors with their photos. Most are very well known but I dont know how much the rest are known about. It could be interesting to figure out where the unknown ones have appeared!

http://hindi-movies-songs.com/actor-photos/actors2.html

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TheGoriWife
July 19, 2009 at 11:55 am

I love the line ““this is not a cheap product manufactured for commercial profits” too, but more because it made me think that Dilip must’ve had a deep, unwavering commitment and dedication to promoting pickles and pickledom regardless of profit? Perhaps there are still some Kumars out there fulfilling his legacy…

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