Being as that I brought in the New Year with Abbott & Costello and Lee Van Cleef and Gina Lollobrigida instead of Hindi movies, all I have to offer today is this lovely 1973 saree ad, courtesy of Sharmila and Bombay Dyeing. More soul-stirring synthetics! How I love them.
Another Sharmila saree ad
33 Comments to “Another Sharmila saree ad”
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My soul is indeed stirred! I love Sharmila. I love her sarees. OMG the AD WORKED!
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Are these from the 73 Stardust Annual? Or something else?
I remember seeing these ads and reading that tagline in magazines growing up, so I was either a very precocious reader or have the memory of an elephant!
How old are these ads?
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Oooh, I love the top left green one. It reminds me of the outfits Maria makes for the Von Trapp kids in The Sound of Music! LOL
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I have some of my Mom’s from that period. And no one else understands why I love those garish nylons.
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Hi Memsaab
These ads look good. However I remember my mom and older siblings not liking these sarees ie not buying them coz acc to them the sarees were heavy to wear and would also stick on to your person. I found the ads beautiful though! I guess the person who has to try and wear them knows better.
I too began my 2009 with “Slumdog Millionaire” – not the usual hindi movies.
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Hmmm. I must confess: I never quite liked the saris of the 70’s. My mum used to have them, nylons and polyesters and whatnot, with huge flowers and in eye-popping colours. I never got around to wearing them (they were out of fashion by the time I grew up), but I don’t think Mum liked wearing them too much either: they tended to cling to you.
P.S. Remember, on my blog, we were wondering whether Asit Sen (the director) was Asit Sen (the comic actor)? Apparently not. Subhash Jha, in The Essential Guide to Bollywood, very emphatically says that the two are not to be confused. We live and learn. *sigh* – I used to be so impressed that a man who could act the buffoon could also make such sensitive movies.
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LoL better than the Parag saree ads of today no? My mom loved the big floral prints, never really figured out why but now I have a hint…she’s stuck in the 70s :-)
Grrrreat blog – hopped on here from Another Kiran in NYC.
Since you like movies, check out http://www.thecomicproject.blogspot.com for a filmi comic ;-)
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Memsaab,
Wow, I just saw “Aa Gale Lag Ja” (and LOVED it) last night and thought to myself, gosh, Sharmila can really pull a saree off!
I like the red and orange one on the left! I like your comment about the saree being forgiving on holiday overeating :)
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Shabana Azmi is another actress who looks gorgeous in sarees esp in her 70s and early 80s movies – see Ek Baar Kaho and Swami for reference. She has that kind of graceful physique.
Memsaab, I really liked “Slumdog Millionaire” – excellent movie!
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yeah french chiffon sarees are really good to wear – beautiful too – unfortunately quite expensive and difficult to find easily
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I used to, when I was slimmer and younger. But for some odd reasons, have rarely worn a saree in the last few years. Have to pull out some now, and get new blouses made.
As for Shabana, just saw her a couple of days ago, in ‘Amar Akbar Anthony’ in a shocking pink bridesmaid’s dress with a pink veil and two bunches of lace flowers on her ears. A sight I’m not going to forget in a hurry.
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Lord – talk about Nostalgia – my mother had the red/yellow batik print one, in a green-yellow combo and I have a picture of her in it!
I still have one of these old Bombay Dyeing saris – sadly the material pills quite badly, so it isn’t very wearable now.
Amrita, what was so special about 70s sari-typing styles? AFAIK, they are the usual style (for the most part), except for short pallus…
As for chiffons..nope! Opacity is key to hiding bulges, in my uh…expert – opinion! :-D Silk crepe is an excellent choice. Disconcertingly, when it comes to blouses, I find myself turning, not into my mother, but into my grandmother – I wore a sari to the temple for new year’s day, and since it was cold, wore it with a turtleneck sweater as blouse – enjoyed the sari (yes a silk crepe, I have holiday bulges where no bulges should be – sob!) and stayed warm, despite the stares!
M
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Nice memories..Bombay Dyeing with their sarees draped over diverse actresses over the years.
BTW, I have just a recommendation that I am half-watching on Zee Cinema…Mumtaz, Dharmendra, Feroz Khan, BR Chopra etc….
you have to watch it just to see how “hep” and “current” Mumtaz looks in the song Zindagi Itefaq hai…with the The Monkees band backing her!!! -
I agree, the more I watch SB, the less I like her.
Thanks for the tipping me about the name of the film, I started “watching” when a good 10 mins had gone by, so missed the title.
That black dress of Mumtaz’s is really good! -
I think my mom still has some of those saris :)
reminds me of saris of Vidya Sinha in Rajnigandha, Choti Si Baat and Pati Patni Aur Woh.Also here are some Sari and Kurti-Kameez ads from 1972 that I collected from The Reader’s Digest:
feat. Terene
and this one
probably feat. Persis Khambatta
Enjoy! -
which year did the Bombay dyeing ad with Lisa Ray appear?
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Sharmila Tagore is as stunning as ever and most beautiful in those sarees.